Does the Conservative- Liberal democrat coalition have coherent Essay

Does the Conservative- Liberal democrat coalition have coherent ideological roots - Essay Example Despite the differing ideologies held by the Conservative and Liberal Democrat parties, they were able to come up with a coherent plan with which to run the country. The ideological roots of the coalition were introduced because the two parties needed a framework in which they could work together. Since the ideologies of the parties were normally so different, they had to identify some of the main differences and resolve those issues before the coalition could be formed. This was a big step because it identified 11 different issues that would have to be examined before moving forward with the coalition. The first issue they examined was the reduction of the deficit. They decided that the best way to speed up the deficit reduction was to reduce spending, rather than increasing taxes. Members of the coalition decided to implement an emergency budget 50 days after signing the coalition agreement. They also scrapped the Labour Partys jobs tax, which could have cost the country many jobs. This was an important ideology for the coalition because it helped decide how the UK’s money would be spent. The next issue to discuss was the countrys spending, since they knew that they would have to make some significant cuts to reduce the deficit. The coalition began by providing more money for the National Health Service and freeing up funds for underprivileged students. They took this money from outside of the education budget to ensure that it would not be cut later on in the process. The Liberal Democrats wanted to see Britains nuclear deterrent eliminated, but decided to have the agreement renewed for the time being because the issue was important to the Conservatives. For taxation, the parties increased the income tax allowances in the country. This means that lower income earners would not be taxed unless they made over  £10,000 by the year 2015. The plan was also to providing tax exemptions for individuals starting businesses on their own, while taxing non-business

The Declaration of Independence and the Declaration of Sentiments Essay

The Declaration of Independence and the Declaration of Sentiments - Essay Example This paper illustrates that as is revealed by most publications and literature, the declaration was mostly drafted towards the expense of the more appropriate duties for women. This is because it came at a time when the temperance and property rights of women were the major reasons. In this relation, the government is expected to ensure the safety and happiness of all the people that it governs. Because of this, major changes are expected in relation to the running of the government from both in case such rights are not being upheld and provided by the government. Nonetheless, both Declarations agree that since human beings are destined to suffer evil, they are not expected to change government owing to light and transient issues. They thus both abhor extreme form of abuse and usurpations that extend for a long period. It is in this respect that they both advocate the demolishment of such governments and creation of new ones that guard their future security in a new way. However, the y differed in relation to the mention with regard to gender. While the Declaration of Independence only mentions all human beings under the general term of man, the Declaration of sentiments clearly brings out the difference between the two genders by specifically mentioning each of them where required. In addition, the latter also focuses on the suffering and treatment of mankind in general as opposed to the contribution of the government towards the suffering. This is shown in â€Å"The history of the present king of Great Britain† and the History of mankind† to illustrate and elaborate the forms of injuries and usurpations. With this, while the former highlights that the suffering of mankind has been as a result of the tyranny of Great Britain over the States through the direct establishment of certain objects, the latter reveals that the injustices have been as a result of the tyranny, which man possesses over the woman.  The emphatic aim of the declaration on sen timents to secure equal rights for all through the ending of women suffrage, therefore, became the main focus. According to the founding fathers, if the governing body was bringing about suffering to a particular group and denying them some of their rights, they were expected to do away with it and put a new one into place. With this, they would ensure that it laid its foundations on their right to happiness and safety. In contrast, Stanton finds this challenging and suggests that those who suffer under a particular government should refuse to pay allegiance to them. However, without abolishing it they should insist upon the formation of a new government that lays its foundations and principles on their â€Å"safety and happiness†.

ORGANISATIONS AND BEHAVIOUR Essay Example | Topics and Well Written Essays - 500 words

ORGANISATIONS AND BEHAVIOUR - Essay Example It explains why human needs change with time but not how. These theories help the managers to understand the specific factors that would motivate the employee to perform better. Content Theories includes: This theory indicates a hierarchy of human needs where satisfaction of lower level need motivates individual to achieve higher-level need (Thompson, 1996, pp.10). The hierarchy includes following needs: This theory state that managers believe in either â€Å"Theory X† that employees dislike work and tend to avoid it or in â€Å"Theory Y† that employees appreciate work and are self motivated (Goldsmith School of Business, n.d). Herzberg, in his two-factor theory described hygiene factors as the factors which do not motivate employees for better performance at work; however, their absence can lead to dissatisfaction from the work. In the hygiene factor, he placed factors like pay, job satisfaction, work environment and company policies (Thompson, 1996, p.13-14). It would be correct to consider pay as the most important of hygiene factor. An individual works to earn a living and finance his needs so money is the main aim behind an individual job. Among the entire hygiene factors, all are negotiable for an individual besides his pay. Usually, an individual in need of money would not mind working in an unstable work environment without any job satisfaction if the money is right for him. However, it varies with the individual, as an individual who works with the perspective to learn like an internee would place more importance to job satisfaction then pay. Therefore, importance of factors is variable with the individual concerned but generally, pay is the most important hygiene factor. Pay is definitely an important tool for managers to increase motivation however; it is a very short-term tool and does not guarantee long-term motivation. This is because with

The Declaration of Independence and the Declaration of Sentiments Essay

The Declaration of Independence and the Declaration of Sentiments - Essay Example This paper illustrates that as is revealed by most publications and literature, the declaration was mostly drafted towards the expense of the more appropriate duties for women. This is because it came at a time when the temperance and property rights of women were the major reasons. In this relation, the government is expected to ensure the safety and happiness of all the people that it governs. Because of this, major changes are expected in relation to the running of the government from both in case such rights are not being upheld and provided by the government. Nonetheless, both Declarations agree that since human beings are destined to suffer evil, they are not expected to change government owing to light and transient issues. They thus both abhor extreme form of abuse and usurpations that extend for a long period. It is in this respect that they both advocate the demolishment of such governments and creation of new ones that guard their future security in a new way. However, the y differed in relation to the mention with regard to gender. While the Declaration of Independence only mentions all human beings under the general term of man, the Declaration of sentiments clearly brings out the difference between the two genders by specifically mentioning each of them where required. In addition, the latter also focuses on the suffering and treatment of mankind in general as opposed to the contribution of the government towards the suffering. This is shown in â€Å"The history of the present king of Great Britain† and the History of mankind† to illustrate and elaborate the forms of injuries and usurpations. With this, while the former highlights that the suffering of mankind has been as a result of the tyranny of Great Britain over the States through the direct establishment of certain objects, the latter reveals that the injustices have been as a result of the tyranny, which man possesses over the woman.  The emphatic aim of the declaration on sen timents to secure equal rights for all through the ending of women suffrage, therefore, became the main focus. According to the founding fathers, if the governing body was bringing about suffering to a particular group and denying them some of their rights, they were expected to do away with it and put a new one into place. With this, they would ensure that it laid its foundations on their right to happiness and safety. In contrast, Stanton finds this challenging and suggests that those who suffer under a particular government should refuse to pay allegiance to them. However, without abolishing it they should insist upon the formation of a new government that lays its foundations and principles on their â€Å"safety and happiness†.

Narrative Experience Essay Example for Free

Narrative Experience Essay Being a foreign student whose first language is Chinese, I had a hard time pushing myself into the world of English. I started to learn English at age six, which is rather a young age for Chinese to study a second language. At that time, English only meant the alphabet to me. I felt quite easy playing with my 24 friends all day long. However, I planned to escape from the English world when I met grammar, vocabulary and sentence structures. I tried my best to memorize the grammars, to use the various different kinds of vocabularies. Nevertheless, what I wrote still looked boring; lacked content and theme. It was just like having all the right pieces for a puzzle called English Composition, but the process was so hard that I did not know where to put each of them to get the final picture. Like a baby who falls via learning how to walk, I totally had no idea how to walk on a road called academic writing. To be specific, I â€Å"fell† every time I wrote argumentative essay. Last year, as a foreign student who wanted to study abroad, I need to attend a language test called TOEFL. Writing an argumentative essay is a part of the test. An argumentative essay should consist of a mean topic and several logical theses to support the mean theme. I memorized this instruction but felt rather confusing. I had no problem clarifying which sentence should be the topic but was bad at giving detailed arguments. When I did a simulative test for the first time, I was required to write my opinions about homeschooling. Suddenly plenty of stories about homeschooling came up to my minds. â€Å"Well, it is just like a piece of cake since I can use the story from Helen Keller, Edison and etc.! † I told myself while writing down four stories about homeschooling. However, I only got 10 out of 30 for my first try. I was shocked by the comment, â€Å"Lacking clear theses to develop the topic. Although there are several beautiful sentence structures, there is no connection between each sentence. † said by the English teacher. To be honest, I am also bad at writing compositions in my mother tongue, Chinese. Not being logical is a problem existing both in my Chinese and English composition. It is a problem about my way of thinking indeed. I could hardly find a proper way to learn how to writing an argumentative essay and I paused around the starting point. In order to understand how to write English compositions and get a better score, I took a summer course for preparing for the TOEFL test. It was when I met my god of logic, who totally changed my attitude towards English composition. He is my writing teacher Brian. Brian never used a textbook, what he need was just a marker and a blackboard. His syllabus was never about what we would learn each day but full of topics. I still remember he wrote â€Å"automobile† on the blackboard for the first class. â€Å"Trust me; we can finish a 1000-word essay about this topic within the next 2 hours. † Then he said. â€Å"One thousand?! † I repeated. At that time, I thought he was bragging because it was just the first composition class. And based on my understanding, we were supposed to study some words and sentence structures which can be used as templates rather than looking at a topic. Hence, I turned to be curious about what he was going to say next. I had a strange feeling that I would gain something special from him. â€Å"What will people usually think of when talking about automobile? † He continued without pausing, â€Å"The history of automobile. † †The concept of automobile,† students replied. â€Å"Then, let us Google a definition for automobile to start this topic,† he opened the monitor and typed the word while speaking. The prior choice was the definition from Wikipedia, â€Å"An automobile is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. † He used it as the first sentence. He went on capturing another sentence illustrating the history of automobile just from the same page. â€Å"Ok, since automobile has such a long history as we can see from the second sentence, what can you think of after it? † â€Å"It must have brought lots of changes to the daily life of our people! † I replied naturally, â€Å"Bravo! So girl, give me some more details that you can think of,† He moved to my front and start to ask me constantly. Well, we can travel to some place we have never been to and we can start off whenever we want! † â€Å"Give me an example! † While I was telling him the story after my father bought his first car, he turned back to the blackboard and wrote down what I had just said. I started to be much interested in what he would ask next since this was definitely a new teaching method to me. Brian interacted with us during the whole two hours. Dramatically, we really finished a 1000-word draft at the end. I totally could not believe it and continued looking at the blackboard filling with all the sentences we came up with during the two hours. They are just the stories and ideas from our brains. In my view, they are just what we would say when chatting with others. Brian used a magic rope to tie them up and change them into a composition! â€Å"Being logical is not that hard. The only thing we need to do is connecting your sentences while spreading out your topic. Every time you wrote down a sentence, ask yourself, ’what do I think of it,’ ‘what should I write next. ’† Brian said at the end of the class. I used to be busy searching for fancy but meaningless words or skillful but useless phrases without knowing why I use it. Hence, my essay had no logic and no content. It is just a bunch of irrelevant sentences. Just like a chic lady without a clear face. Brian used simple questions to lead my logic and develop the theme of the essay naturally. Every sentence in the draft suddenly made sense to me. I had no problem understanding the connection between two sentences and why we need to give examples for explaining the benefits of automobile. The method of inquiry lifts me to another level of understanding what literacy is. At first, I though literacy was just about different types of writing formats, like narratives, argument essays, poetry, etc.. But I deny them all now. In my point of view, making sense is the priority. If a passage lacks logic, we can learn nothing from it although we read numerous difficult sentences. Since then, no matter what kind of essay I am required to write, I start from the words and sentences which make sense to me. Then I follow the instruction to modify them. Yes, I see my door to the world of English. I want to end my literary experience with an interesting story happened last week, my brother Dill asked me to help him with his TOEFL composition. As I was reading his draft, all the old memories of my learning process just came back. This time, I had a clear purpose. While modifying each thesis and point arguing about what the mobile has brought to our daily life, I just used what my teacher, Brian told me to do. I know I should ask myself the connection between each sentence from the beginning. My brother started his essay with a story about his first cellphone. But I think it would be clearer if he pointed out his theme first and use this story as an argument example. Although it has been a year since I took the TOEFL course, this method for literary writing is just like what I just learnt yesterday. Writing an argumentative essay does not seem to be a barrier to me anymore.

Strategies for Brand Revival

Strategies for Brand Revival INTRODUCTION The world, it seems, is disappearing beneath a deluge of logos. In the past decade, corporations looking to navigate an ever more competitive marketplace have embraced the gospel of branding with newfound fervour. The brand value of companies like Coca-Cola and IBM is routinely calculated at tens of billions of dollars, and brands have come to be seen as the ultimate long-term asset economic engines capable of withstanding turbulence and generating profits for decades. So companies spend billions on brand campaigns and try to indelibly mark everything in sight, from the ING New York City Marathon to the Diamond Nuts cup holders at SBC Park. Marketers may consider the explosion of new brands to be evidence of brandings importance, but in fact the opposite is true. It would be a waste of money to launch a clever logo into a world of durable brands and loyal customers. But because consumers are more promiscuous and fickle than ever, established brands are vulnerable, and new ones have a real chance of succeeding for at least a little while. The obsession with brands, paradoxically, demonstrates their weakness. Therefore, sometimes in business, a good brand dies. Everyone knows and respects the brand, but theres a gap between peoples knowledge and their desire to actually buy the product. When the company cant close that gap, the brand slowly but surely finds its way to the dustbin of history (Mannie Jackson, 2001). Therefore, the biggest question that a company can face is the decision whether to revive the brand or let it die. And if revive, how? But before we go further on to answer this question, its critical to understand why brands fail or die? Is it lack of consumer interest? Or introduction of new brands? Or is it something as simple as ignorance to the changing market dynamics? Lets look at an article from Business line which gives us a view point on the same: Why must brands die at all? And why do they die?1 The answer is a simple one! Brands never die. There is just no organic death in the life cycle of brands. In fact, there is just no life cycle at all! Lets bury this brand-ism once and for all! Brands are meant to live on forever. Brands dont die. Instead, they are murdered by Brand Managers. The over-zealous and the lazy ones alike! Most of the time done to death by stubborn brand-folks who just dont see the future unraveling! One common thread that is seen in brands that actually die on the cushy laps of their emotional brand owners is their inability to embrace change. The lack of flexibility to adapt and adjust to a changing market scenario that is as unpredictable as ever! Brands traverse the trajectory of slow death as soon as rigidity in their management styles step in. And there are many styles equally guilty of forcing their brands onto the track of death near or distant! Brand Management is as dynamic a subject as any. It i s as dynamic in its changes, as is society itself. Brands need to change and adapt to their customers and consumers. They need to be in sync with the psyche of their target segment. Rigid brand managers are the biggest liability to the brand. The solution: Keep changing them every 18 months for a start! The second brand sin is perpetuated by the jumpy brand manager who wants to prove a point. The guy knows for sure he is a short-tenure resource on the brand. He is young and raring to go. He has read enough of the brands mystique. He now wants to leave his indelible mark on the brand he is slated to handle. The intelligent brand manager of the future is the guy who sits between these two points of action and inaction. He is one who knows his strengths and his gaps alike. He is therefore the sutradhaar who knits the purpose of the brand and its longevity together by bringing to the brand party every resource that he deems necessary. Bring in that sociologist who will give you a quick perspective of how society is morphing, bring in that practicing psychologist who will psycho-analyze your consumer of today and hopefully tomorrow! Bring in the holistic market  researcher who will look beyond the tools that are quantitative, qualitative and eventually a cusp of the two! Bring in the dentist and the tailor if necessary! Brands die due to neglect. Due to a lack of accepting change. Due to stubborn, age-old thoughts, Managing brands is an art, a science and a philosophy as well! Practice each of these with perfection and humility! As we can see the article clearly talks about how brands di e due to peoples choice between in-action and action. But what happens when a company intentionally kills its flagship brand? Lets have a look at an article that talks about how Ford beheaded its once flagship brand The Ford Taurus. There are some important pointers to be learnt from this article. How to Kill your Brand 2 The Ford Taurus was a brand success of the 1990s. Its jellybean shape helped pioneer aerodynamic and dramatic styling when it was introduced in 1985, a time when most Japanese and American vehicles were little more than square boxes with round wheels. It had a powerful but fuel-efficient V6 engine. The moderately priced car made middle-class buyers feel like they were standing out without sticking out. The Taurus revived a Ford that was on the financial ropes. Ford sold 263,000 units the first year. In 1986, Motor Trend magazine named the Taurus Car of the Year. A year later it was Fords best-selling car. By 1992, it had surpassed the Honda Accord as the best-sell ing passenger car in the US. It kept that title for five straight years, outselling both the Accord and the Toyota Camry. Eventually, Ford sold about 7 million Tauruses and 2 million Mercury Sables (essentially the same car). But at the end of 2006, the last Ford Taurus rolled off the line at an assembly plant in an Atlanta suburb. Says Peter DeLorenzo, publisher of auto-extremist.com, an automotive website: Ford is the only auto manufacturer in history to take a number-one-selling car and systematically destroy the franchise through a fatal combination of ineptness, incompetence and flat-out neglect. 8 The death of the Taurus is a contributing reason why Ford reported a $5.8 billion loss last October, the worst in 14 years, announced the closing of 14 plants (including the plant that produced the Taurus), and now wants to borrow $18 billion to help revive the company. How did this king of automotive brands get beheaded? Ford provides a textbook case in how to destroy a brand. Key lessons include: Ignore your target customer segment: The Taurus was most popular among 50+ consumers, the group with the most disposable income. But Ford was entranced by the 18-35 group, and redesigned the car twice to appeal to this segment. The redesigns turned off the Taurus customer base while failing to turn on younger buyers. Listen to the customers who actually buy your product, not the ones you want to buy your product. Stop promotion: Unbelievably, Ford stopped advertising one of its best-selling cars for two years. Thats one reason Taurus sales dropped from a high of 410,000 in 1992 to 145,000 in 2006. Remember that advertising and promotion is not just for new products. It is also for established products. Undercut the value: When sales started declining, Ford took the quick and easy route of expanding sales to rental companies as well as taxi and corporate fleets. It also substantially boosted dealer and other discounts. While these have the temporary effect of juicing sales, they also harm profits for companies and resale value for customers. Never do anything that hurts your brand among existing customers. Focus on new, and not loyal, customers: Remember the Contour, Windstar, Escort, Galaxy and many other Ford brands? Automotive companies are infamous for spending millions to develop and promote brands, then inexplicably orphaning them years later to devote resources to newer models. Abandon a product only when it is truly at the end of its life-cycle, not because something sexier comes out of product development. Cannibalize your product unnecessarily: Fixed costs are high in the automotive industry, which means that profitability depends on volume. Ford cannibalized sales of Taurus by introducing the slightly bigger Five Hundred, and the slightly smaller Fusion. The Fusion, which came out in late 2004, has been a hit, but sales of the Five Hundred have not met expectations. Would Ford have been better off devoting the resources  dedicated to Fusion and Five Hundred to the revitalization of Taurus? Who knows? However, while it is important to be receptive to new segments, gains must be measured against the losses to established products. The articles also states examples of other iconic brands like Wonder Bread and Twinkies that have been immortalized by Andy Warhol. Yet the manufacturer of those brands, the $3.5 billion Interstate Bakeries, filed for bankruptcy last September. Mistakes made by Interstate include focusing on low-profit, mass-produced products like Wonder Bread at a time when customers were turning to tastier alternatives like fresh-baked supermarket offerings. They rested on their Twinkies laurels at a time when mothers everywhere were worried about childhood obesity. There are other brands that are on their road to failure. Two strong candidates are Gap and Time magazine. Quick excerpt on GAP (details in next article) At one time, Gap set the fashion benchmark for both boomers and yuppies. Who hasnt owned a pair of Gap khakis? In UK, Gaps share of the clothing market has dropped by 25% over the past three years. Its recent advertising featuring Audry Hepburn has done little but make worst ad- lists . What happened? Gap committed the ultimate branding sins a lack of focus and knowledge of what its customers valued. Robert Buchanan, a retail analyst at the stockbroker AG Edwards, says: In their heyday, they were really good at taking care of the baby boomer . They stopped targeting them and started aiming for the children of the boomers but not having done much research, they blew it. Then they took a democratic approach and tried to be all things to all men. If theres one thing that doesnt work in retailing, its a lack of focus. The articles opinion on Time Magazine If there is a better example of trying to be all things to all people; its Times recent choice for Person of the Year.- For more than 70 years, Time has selected a person who has had the most impact for good or bad on world events. Agree or disagree, Times choice always made you think. But this year, they put a cheesy reflective Mylar strip on the cover and said, The Person of the Year is You!- If you believe that a brand must drive its stake into the ground and say proudly, this is what we stand for, and these are the customers we want- then Times we-love-everybody- pandering is a reason to cringe. This 10 follows other missteps, like putting radical Ann Coulter, who advocates terrorism against American institutions and believes that all Muslims ought to be forcibly converted to Christianity, on the cover, and recently adding Bill Kristol, who forcefully advocated the invasion of Iraq to bring peace and democracy to the Middle East, as one of its star columnists. (Full disclosure: I used to work for Time-Life.) Talk about alienating middle class customers, the bread-and-butter of a mass-circulation magazine. A lot has been written about how to build a brand. But valuable lessons can also be learned from dead and dying brands. Undoubtedly, the most important lesson is not to let a disconnect grow between you and customer. When was the last time you talked to customers about what they valued, and how well you were doing to deliver that value? Now let us look at an article that goes into the details of the story of the GAP decline: American retailing: Fashion victim 3 Gap, a fashion retai ler that was once one of corporate Americas shining success stories used to get everything right. Its affordable, trendy clothes epitomized casual cool. But not anymore. The companys production cycles are too slow to keep pace with rivals, prices have risen and the brand has lost its shine. In 29 of the past 31 months Gap reported flat or declining same-store sales. Senior executives are quitting in droves. Profit margins, at 6.5%, are about half the industrys average. In December, traditionally the busiest month for shopping, same-store sales were 8% lower than in December 2005. Gap is now said to have hired Goldman Sachs, an investment bank, to evaluate its options. This is not the first crisis at Gap. Analysts think a change at the top is the most likely outcome of the review. Another possibility would be for Gaps ageing founders, who still own 37% of the group, to sell out. Dana Cohen, an analyst at Bank of America, thinks private-equity firms would be the most likely buyers, as few companies in the trade could swallow Gap. Alternatively, one of the groups three major brands could be sold. The trouble is that both Gap and Old Navy would sell at a 11 discount because of their troubles, and the Fishers (the founders) are unlikely to want to divest Banana Republic, their only healthy brand. Brands can also die due to lack of company focus or initiative. As the article states they can die of natural causes it is inevitable due to various actions taken by the company or the people. Autopsy on Olds: Death by neglect, stagnation4 Oldsmobile once was among the strongest car brands, anchored by such vehicles as the Cutlass, infused with the heritage of Rocket engines and benefiting from a competent dealer network. Yet the 107-year-old brand was officially buried this spring. Was the death inevitable? Might better communications around the brand have helped effect a cure? Many myths come into play when once-great brands such as Oldsmobile expire. Among the most durable: Strong brands die of natural causes In fact, brands die of neglect and abuse. It takes effort and many bad decisions to kill a strong brand. Oldsmobile died because General Motors designed vehicles in the 1980s and early 1990s that didnt live up to the brands legacy: They were unattractive, uncomfortable and of low quality, and they handled poorly. At the same time, the dealer network atrophied and consolidated with other brands, losing its focus on Oldsmobile. Customers who were dissatisfied with Olds vehicles, sales and service lost their emotional connection to the brand. By the time GM finally came out with a somewhat decent vehicle for Oldsmobile the Alero in the late 1990s it was too late. Changing consumer tastes kill brands. What really kills a brand is its failure to respond to changing tastes. Let us look at an example of how a brands responded to changing tastes from the same article and today is the symbol of how brands can evolve and become part of peoples lives and personality Harley Davidson and Cadillac (a glimpse): LITERATURE Sometimes in business, a good brand dies Everyone knows and respects the brand, but theres a gap between peoples knowledge and their desire to actually buy the product. When the company cant close that gap, the brand slowly but surely finds its way to the dustbin of history (Mannie Jackson, 2001). The question is: To leave it there or bring it back to life? An even bigger question is, how to re-create the magic? PROBLEM DEFINITION The purpose of this study is to analyze different strategies adopted by target companies during the process of brand revival. The study will involve analyzing case studies of a sample of companies who have been engaged in brand revival. This study will also serve to address strategies that can be adopted by companies who are in the need to revitalize their brands and the reasons for their death. For example companies have used several strategies to successfully revive their brands. These actions are prominent as is evident in the case of Harlem Globetrotters who survived by reinventing their product. (Mannie Jackson, 2001). RESEARCH METHODOLOGY To get a deeper understanding of the chosen topic, various case-studies will be analyzed so as to investigate the various strategies used by firms and use the findings to establish a set of tactics and success factors. These case-studies will primarily be sourced from secondary data like the 4 various books on brands, newspapers, historical data of companies, journals, business magazines, internet etc. JUSTIFICATION FOR RESEARCH PROPOSAL In todays dynamic environment, companies often have to face circumstances where their brands are in danger of falling out of customers buying radars. In todays highly competitive environment, it is not only products that need to be upgraded but brands also need a new lease of life. No longer is it taken for granted that upgraded products will keep a brand running, but brands itself need to be revived to be in tune to customers desires. This research explores the strategies followed for a successful brand revival. SCOPE Since this study deals with an analysis of case-studies, its scope is wide and the analysis paradigm is not limited to one country or industry. This is an empirical study that has a wide scope and applicability across industries and geographies.

Presentation on Anti-Malaria Mosquitoes Essay -- Powerpoint Presentatio

The Malaria Protozoan parasite, of the genus Plasmodium. There are two main types of Plasmodiumthat infect humans Plasmodium Falciparum Plasmodium Vivax Transmitted by female mosquitoes Develops in mosquito gut Migrates to salivary glands Transfers to other organisms through the saliva of the mosquito. The Mosquito A mosquito is an organism of the family Culicidae. The females require a blood meal to develop eggs. The mosquito vector for malaria is the mosquito genus Anopheles. Transfers Plasmodiumthrough saliva while feeding on blood. http://www.aaenvironment.com/Pictures/Mosquito.jpg Malaria, mosquitoes, and humans http://www.clongen.com/Plasmodium%20falciparum%20life%20cycle.gif A Mosquito-borne disease Malaria is widespread, and very common in parts of the Americas, Asia, and most of Africa. No vaccine available Only medicine is preventative drugs that must be taken continuously. If infected, there is some antimalarial medication available, most notably quinine. Some other preventative measures can be taken Mosquito netting Insecticides Draining standing water So, what is this â€Å"Anti-malaria mosquito?† An anti-malaria mosquito is a mosquito that is immune to malaria. This is good because The malaria will die inside the mosquito instead of continuing its life cycle. The mosquito will not be able to transmit the malaria to other organisms. There are multiple ideas of how to create such a mosquito. Transgenic mosquito Modified symbiont The transgenic mosquito A transgenic anti-malaria mosquito is a mosquito that has had a gene inserted to make it kill the malaria while it develops in the mosquito. There have been many genes tested, including ... ... the genus Asaia stably associate with Anopheles stephensi, an Asian malarial mosquito vector." Proceedings of the National Academy of Sciences 104(2007): 9047-9051. Li, Chaoyang, Mauro Marrelli, Guiyan Yan, Marcelo Jacobs-Lorena. "Fitness of Transgenic Anopheles stephensi." Journal of Heredity 99(2008): 275-282. Favia, G. â€Å"Bacteria of the Genus Asaia: A Potential Paratransgenic Weapon Against Malaria† Transgenesis and the Management of Vector-Borne Disease 627(2008):49-59. Yoshida, S. "Bacteria expressing single-chain immunotoxin inhibit malaria parasite development in mosquitoes." Molecular and biochemical parasitology 113.1 (2001):89-96. Bibliography Ctd. Knols, B. "Transgenic mosquitoes and the fight against malaria: Managing technology push in a turbulent GMO world." The American journal of tropical medicine and hygiene 77.6, Suppl. S (2007):232-242.